Today, we were talking about Participatory culture, at first. I gave the example of the book that James Patternson was writing with a bunch of other authors selected from a competition entry, and how those writers co-wrote the book through email and live chat interaction. We had a couple of interesting ones, from choose your own adventure books to riots, of all things.
It was culture jamming that interested me the most; the concept of taking something that's already in the media and changing the meaning. Case in point today, when we were asked to find an ad in a magazine and change the meaning. The one I found was an ad for Johnny Cash's new album. It was fairly innocuous looking, with the words CASH AMERICAN V across it, with a bunch of quotes from different reviewers down along the ad.
What I turned it into, however, is something a little different.
It's amazing what blacking out a couple of words can do. The bottom bit, if you can't see it, says Everyone's talking about Cash.
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